This summer you can expect more from Fashion trade show Pure London as it has plans to offer more. The fashion trade show has come up with two new sectors which include body fashion and children’s wear. Lingerie and swimwear will feature in the new Pure Body section alongside four key sections on footwear and accessories which will be design-led and trend-led footwear, accessories and premium accessories showcasing both returning and debut brands. Pure Body will feature brands such as Velder Lauder, Corsetiere, Made by Niki Lingerie, HOTmilk and Doro.
Pure Junior, the children’s wear section will be the trade show’s first venture into fashion for young children, supplementing the existing teen fashion segment Spirit Young Fashion.
The dates for Pure London have been booked later than usual this season to avoid coinciding with the city’s Olympic Games which will take over London this summer. The show has been scheduled from 19 August till 21 August.
Vogue Japan editor-at-large and Fashion Director Anna Dello Russo has joined the team of Swedish high street clothing brand H&M to give her unique creative touch to create an “unabashedly glamorous, precious and playful” range of fashion accessories. The collection will include “precious accessories that are impossible to find” and will be available in around 140 H&M stores and online from October 4.
After Angelina Jolie’s right leg pose (at Oscars) which had caused quite a stir in the fashion world it is time for Rihanna to do some legwork. Clad in a white halter gown with plunging neckline and high slit, the 24 year old singing sensation posed with élan for Harper’s Bazaar cover shoot. After receiving prestigious music awards, and crossing over into blockbuster movies, the star intends to take over the world of high fashion after taking part in her first photo shoot for Harper’s Bazaar magazine. The singer looked spectacular in the Angelina inspired dress, which was one of her many outfits for the upcoming photo spread.