#AIFWSS18: Day 1 with Amazon!


The Fashion Week madness has started and while all are drowning in the sea of probable outfits to make it to the LIT list of street style, I am sorted with all my 5 designer looks for the 5 days of fashion festivities, all thanks to my wardrobe partner, Amazon!

Day 1 was exciting as ever with lots of catching up, amazing shows and and people buzzing about in great street style. I was, however, ensared with the thrilling launches happening at Amazon Designer Boutique! Day 1 saw two new amazing labels being launched at Amazon, US based designer Kara Ross’s collection called Unleashed and Skult by Shahid Kapoor.

The Kara Ross collection was launched by Nargis Fakhri. Kara’s collection Unleashed is a non-profit organization through which Kara wants to empower young girls of Bareilly and bring focus to eradicating poverty.


Amazon Designer Boutique:

The boutique, uniquely positioned to provide affordability and accessibility, houses pret collections from over 50 designers and offers a direct opportunity to explore new & upcoming talent in the country.

Starting from INR 1500 to 30000, The Designer Boutique at Amazon.in offers 12,000 products for both women and men across apparels, accessories and footwear. Customers can now access collections from renowned designers with an iconic national and international presence such as Rina Dhaka, Manish Arora, Malini Ramani, Rohit Gandhi & Rahul Khanna and Rohit Bal, including veterans and younger designers like Pankaj & Nidhi, Krishna Mehta, AM: PM, Vitasta, Rinaldi & Nikasha to name a few. The Boutique also offers young talent and upcoming designers like Blueprint, Poem, Crave Connect, Presa Shoes amongst others from prestigious design schools adding never-seen- before designs to the wide fashion assortment. Designed to make the shopping experience more immersing and engaging, The Designer Boutique at Amazon.in combines the inspiring aesthetics of the designers with high quality imagery and accurate size charts in a bid to replicate offline experience online. Additionally, customers shopping from the boutique will receive their designer wear in special packaging, a first for Amazon Fashion in India, further providing the customers with a compelling shopping experience.

My outfit from Day 1 was by Grass by Gitika Goyal and the clutch was by Puneet Gupta. The earthy look was an instant hit and got me on the LIT list on Amazon in no time. Not to mention, the fabric was breathable and so so comfortable that this could easily become my fashion week uniform.

You can shop this look at The Amazon Designer Boutique:

Grass by Gitika Goyal : HERE

Puneet Gupta : HERE





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