#AIFWSS18: Day 2 with Amazon!


Day 2 was a fun filled day for me with exciting brand launches at Amazon Designer Boutique. If you don’t already know what it is, you must check out my Day 1 post where I have talked about how the newly launched e-store houses a mix of 50 designer labels and brands, all available at your fingertips! (Click HERE)

The day started with the launch of Calvin Klien which is a loved brand by all the men in my circle. So, where all the attention revolves around women, we got some pampering for men here as well.

The second launch of the day was Hidesign and it was such a hit! With tribal inspired new collection, they have really hit the bull’s eye, not to mention the super hip and happening party they threw to welcome Hidesign’s new Masaai collection online on Amazon Designer Boutique. There were three specially curated cocktails inspired by Masaai tribe, Hakuna Matata, Masaai Sunset and Dawa, out of which Masaai sunset was my favourite! Along with thoughtfully designed bags, there were fun kiosks as well to take home some memory of the collection, gorgeous leather bands with personalized initials embossing! All fun set aside, the new collection is really fun, quirky and caters to the younger generation, such a fresh change!

My look for Day 2 was a gorgeous handwoven saree by Priti Sahni. The moment I entered the venue, all the cameras and eyes turned to me and I literally felt like all the effort of one hour of trying and struggling to drape the saree so that it stays put all day long was totally worth it. Flooded with compliments and a lot of pauses for various street style photographers, I made it through day 2 like a breeze in this stunning piece of art. Not to mention, the quirky ‘Selfie Queen’ clutch by Puneet Gupta looked perfect to add that little element of millenial fun to the traditional outfit.





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