#AIFWSS18: Day 5 with Amazon!


Endings are always nostalgic and fashion weeks are even more so. The mad rush suddenly comes to a halt. For us bloggers, fashion weeks are the perfect way to meet each other, spend quality time, experience fashion in so many ways, witness an eclectic mix of street style and digest a high dosage of fashion in general and all this ends with fashion week. We all go back to our regular isolated work environments and the street styles aren’t out on the streets anymore. I wish more people would dress up everyday like how they dress up fearlessly and own their looks during fashion weeks. No one judges people during fashion weeks and I think that’s why people dress up fearlessly and be true to their style, however crazy and weird. Fashion weeks liberate creative souls that the world unbeknownst to fashion condemns and judges with no boundaries at all.

Before I proceed onto the Grand Finale and how it was so breathtakingly grand, let me first talk about my outfit a little. My outfit was a complete Krishna Mehta attire and of course I picked up a black and white attire coz AESTHETICS!

The look was comfortable and perfect to glide through the day and I brightened up the look with red lips and gorgeous red rose earrings. The complete look was so poetic that I myself fell in love with it!

If you are also someone who loves the designers who attain the perfect balance between classic, stylish and comfortable, Krishna Mehta is your answer and you know the place where you can find her designs now! Amazon Designer Boutique! Where else!

Tired of waiting for your favourite statement pieces to be available in-store months after the fashion week is over? This festive season, experience instant shopping indulgence – straight from the finale runway to your closet with Amazon Fashion’s See Now Buy Now initiative.

The two-phased AIFW SS18 Grand Finale saw Prêt and Couture come together on the same ramp, brought the creators and the consumers to interact directly and offered a perfect ode to the celebration of design at the 30th edition of FDCI’s India Fashion Week – all in one show!

Defying the traditional runway standards by being shoppable, Amazon Fashion collaborated with its finale designers to present prêt-à-porter collections at the Grand Finale that can be purchased with just a click. Designers Rina Dhaka, Rohit Gandhi & Rahul Khanna, Ashish N Soni, Krishna Mehta and Pankaj & Nidhi opened the show with Amazon Fashion exclusive ‘See Now Buy Now’ festive collections. The collections included five capsule lines with six statement pieces each offering evening-wear, handcrafted in crisp silhouettes by Pankaj & Nidhi, smart-formals in textured jacquards developed in knit fabrics by Ashish N Soni, and occasion-wear collaged together from block printed, tie dyed and embroidered fabric by Krishna Mehta, every-day wear in fluid silhouettes by Rina Dhaka and wardrobe essentials in symmetrical drapes by Rohit Gandhi & Rahul Khanna.

The show and the fashion week was rounded off with a grand festive display by celebrated couturier Suneet Varma marking his 30 years in the fashion industry with a line of 37 limited edition ensembles. His ‘Garden Of Eden’ collection showcased a mix of traditional motifs with abstract artworks through the use of sheer fabrics, the drapes and the delicate placement of embellishments.

The Designer Boutique at Amazon.in brings together an eclectic mix of designers and designs, making Amazon.in the go-to destination for emerging, established and upcoming designers. The boutique, uniquely positioned to provide affordability and accessibility, houses Prêt collections from over 50 designers and offers a direct opportunity to explore new & upcoming talent in the country.

To shop the Grand Finale collection, click HERE!





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