H&M Studio SS17


The grace and romance of ballet and the passions of sport create a message of love at H&M Studio. Femininity, volume and traditional techniques are mixed with the functionality and high-tech details of sportswear to create a fresh and modern clash. Imagine the ballet dancer backstage, matching her traditional costume with sportswear pieces to build a wardrobe of contrasts, bridging the resonance of history with the simplicity of modern lines.

H&M debuts ‘see now buy now’ with studio S/S 2017 for the first time, H&M will close the gap between the retail calendar and runway calendar and bring customers a collection straight off the runway. The H&M studio collection will be presented to fashion fans at paris fashion week in the brand’s first-ever ‘see now buy now’ show on march 1 and available to customers immediately after from march 2.

H&M studio are limited-edition collections full of trendy key looks and statement pieces for fashion lovers. For S/S 2017, traditional tailoring techniques meet with the functionality and high-tech elements of sportswear in a fresh modern clash as inspiration comes from the grace, passion and strength of ballet.

I was presented with a chance to explore and shoot the collection  even before it hits the runway and it was too good to pass on. Here’s my interpretation of runway-to-reality!






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