TheFaceShop, world renowned South Korean cosmetics brand which has dominated market leadership in South Korea for over a decade, is now well set to enter India. In a scenario when almost all the major FMCG brands in India are hit by natural and organic products campaign of Patanjali, we have another MNC harping on its tag line – Natural Story. TFS has been successful in 34 countries by virtue of its focus on natural products and value based pricing to consumers. No wonder it can possibly be another game changer in the Indian market which is already in phase of major restructuring. TFS product range includes: Skin Care, Makeup, Cleansing, Mask, Body, Hair, Perfume, Aroma and products specific for both women and men.
Ms. Diane Lee, company spokesperson said that finally they are reaching India, the most wanted market for cosmetics from their global business perspective. TFS is thrilled to meet beautiful Indian ladies and surprise them with innovative products that are available in over thousand ranges. She also added that Indians are connected to nature and as TFS focuses on natural products range, it has a high probability of becoming favourites of Indian people.
The launch event was indeed a very interesting affair. Korean products are one of the bests when it comes to skincare and beauty and having them launching in India is beyond exciting. I tried out few of the products and they are absolutely a delight to use. My personal favourites are the Black Pencil Liner and the Brow Kit. Along with some beauty products, I also received their famous masks and I am looking forward to trying them out!